About

Sendiri Label is the home of your new favorite everyday basics, with a twist. Our items are all sustainable and ethically made in beautiful Bali, and are the perfect combination of cozy and stylish suitable for a day in the city or a night cozied up on the couch.

Each design has a story that evokes a sense of female empowerment, inspiring you to embrace your beauty, power, and strength (with a little cheeky humor thrown in).

Our Story

Meaning "solo" or "independent" in Indonesian, Sendiri is for anyone who’s ever been told her dreams are too big, her voice is too loud, or her heart is too wild.

Wear that proudly, because your truest you — the one who is unapologetic in her intellect, passion, voice for good, and pursuit of the dreams stirring within you — is so damn beautiful. You were created to shine, sister.

Sendiri was sparked over some late-night glasses of wine, and a few tears, reliving moments when our voices were silenced, misunderstood, or rejected. Whether it was an ex-boyfriend, a former employer, a pastor, a friend . . . we all know what it’s like to feel like we’re too much or not enough. But enough of that nonsense.

My goal with The Wayfaress has always been to empower you to live out your fullest, truest, bravest life. I hope these shirts put a smile on your face, wrap you up in a cozy (organic) cotton hug, and remind you to live boldly and bravely whenever you wear them.

Environmental and Social Responsibility

We know that the fashion industry produces a tremendous amount of environmental waste and often employs unethical labor practices. That’s why we’re committed to finding the most environmentally and socially responsible practices for Sendiri, at every step.

Our pieces are handmade in beautiful Bali, using only recycled or organic fabrics and non-toxic inks and dyes. We manufacture our products in a minimal waste facility (think: less water, less plastic, more good vibes for planet Earth) that ensures employees are paid above-average wages, provided with medical insurance, and not over-worked.

Even our paper products are printed at a facility that provides employment opportunities for underprivileged woman on the island, and all items are shipped in 100% compostable mailers (a tree is planted in Indonesia for every packaging order we place). Yay!

We donate 5% of our profits to Bali Street Mums, a community project that works to end child begging, impoverishment, and human trafficking by providing women and girls with job training, schooling, and healthcare. Our goal is to expand our ability to give, and to further develop or relationship with community projects on the island as Sendiri grows.

Your purchase makes a difference. Thank you for your support!

Contact Us

We’d love to hear from you! Please us send your questions, comments, and stories about the ridiculous things your boss told you about how shrill your voice is. We can be reached via email at hello@sendirilabel.com or through direct message on Instagram.

With lots of love and Bali sunshine,

Alexandra & Allison